Use MACHINE_CPUARCH in preference to MACHINE_ARCH. The former is the
source code location of the machine, the latter the binary output. In
general, we want to use MACHINE_CPUARCH instead of MACHINE_ARCH unless
we're tesitng for a specific target. The isn't even moot for
i386/amd64 where there's momemntum towards a MACHINE_CPUARCH == x86,
although a specific cleanup for that likely would be needed...
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