diff --git a/lib/librte_eal/common/include/rte_debug.h b/lib/librte_eal/common/include/rte_debug.h
index e191a2123f..acb4a9f4f5 100644
--- a/lib/librte_eal/common/include/rte_debug.h
+++ b/lib/librte_eal/common/include/rte_debug.h
@@ -86,6 +86,7 @@ void rte_dump_registers(void);
  * documentation.
  */
 void __rte_panic(const char *funcname , const char *format, ...)
+	__attribute__((cold))
 	__attribute__((noreturn))
 	__attribute__((format(printf, 2, 3)));
 
diff --git a/lib/librte_eal/common/include/rte_log.h b/lib/librte_eal/common/include/rte_log.h
index 3dbe010415..5f568c8177 100644
--- a/lib/librte_eal/common/include/rte_log.h
+++ b/lib/librte_eal/common/include/rte_log.h
@@ -217,6 +217,7 @@ int rte_log_add_in_history(const char *buf, size_t size);
  *   - Negative on error.
  */
 int rte_log(uint32_t level, uint32_t logtype, const char *format, ...)
+	__attribute__((cold))
 	__attribute__((format(printf, 3, 4)));
 
 /**